I need support with this Communications question so I can learn better.

You just got hired as the new social media manager at Peak Apparel, an outdoor sports brand focused on hiking, fishing, and camping. You’ve been tasked with running a social media marketing campaign that can help Peak Apparel grow its email list and collect content that can be used across Peak’s website, blog, and social media channels.

Assignment: Create a photo contest and develop a campaign name and theme. Keeping in mind that Peak Apparel sells outdoor gear and accessories, select a prize that would be relevant to Peak’s core audience.

What You’ll Do: