I need help with a Communications question. All explanations and answers will be used to help me learn.

For this course, you will choose an organization as your “primary focus” and prepare a majority of the assignments with this organization in mind. The assignments are designed to support the IMC activities of a non-profit so that you can build the most diverse portfolio possible.

Here are some recommended clients for whom the assignments will work perfectly given that they would use IMC strategies similar to our assignments. You may choose another one of a similar nature if you prefer. While it is not necessary that you have visited or will visit these sites, you will be assuming a role similar to that of the “Communications Director” so some familiarity and interest in the organization you choose will make your assignments easier and more enjoyable.