Can you help me understand this Social Media Marketing question?

This assignment will provide you with an opportunity to examine a company’s analytical data and decide if its current social media marketing strategy can be improved.

Review the SNHU Pet Supply Case Study and the data provided. Based on the information, describe the elements of the social media strategy that have been successful and those that have not been successful, and explain why. You will be using the content you create here as part of Milestone Two, which is due in Module Five.

For additional details, please refer to the Module Three Analytics Exercise Guidelines and Rubric document.