Need help with my Marketing question – I’m studying for my class.

Instructions

Website Analysis

The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):

After selecting two companies that offer the same type of product, write a three-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:

If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of three, double-spaced pages (not including the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.