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How Sephora Creates Beauty Across Brand Touchpoints

Questions:

  1. Analyze how Sephora connects its brand to emotional, self-expressive, and social benefits for the customer. Please clearly identify which of these 3 benefits (or combination of the 3) each connection targets. Do not lump all three together!
  2. How can Sephora’s brand touchpoints be improved to reach non-Millennials? Please be specific here and include your original thoughts as well as outside sources.