Can you help me understand this Business question?

Q1 (10l pts) Describe an experience you’ve had with miscommunication (usually characterized by someone saying or thinking “that’s not what I meant”). In a manner that conveys you understand the content presented in the communication module, describe the basis of the miscommunication (e.g., the barriers or encoding/decoding) and what you can do to prevent that sort of miscommunication from happening again.

Q2 (5 pts) One of the benefits of using Gartner for CIOs (the product you will be selling this semester) is that it will help companies reduce their IT expenditures by 15%. How might you communicate that particular benefit to an Expressive and to an Analytical?