Can you help me understand this Business question?

PR Crisis

Write a paper that discusses a recent crisis in the news and how it was handled from a PR standpoint (e.g. BP oil spill). How would you have handled the situation as a PR expert and why? What tactics and techniques would you have used and why?

The requirements below must be met for your paper to be accepted and graded:

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here.

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, and spelling 10
Total 100