I’m trying to study for my Health & Medical course and I need some help to understand this question.

1-When establishing a social media platform it is important to select a target audience. Who would your target audience be, and what kind of content would you post to attract them to your page?

2-It’s important for posted content to be both relevant and engaging for your potential audience. How would you go about achieving this effect? How can the use of hashtags increase exposure for your page?