I’m stuck on a Marketing question and need an explanation.


The most effective manner of presenting market penetration plans is through the use of visual presentation and coaching. The reason for this is that coaching and visual presentation allows the presenter to sell the idea of market penetration to the leaders in the organization. Coaching and visual presentation, particularly coaching allows the presenter to guide the leaders through the technical aspects of the market penetration strategies that will be used. Visual presentation tends to be more flexible as it allows the presenter to appeal to certain groups of the leaders of the organization that are not particularly keen on words used by the presenter through coaching. Both Coaching and visual presentation tend to allow for the ease of understanding, they also help to increase engagement, and they are both enjoyable.



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