I need an explanation for this Marketing question to help me study.

Please make your work opinion based, and based on your own thoughts.

Who are you? Does it matter?

Read the attached articles, watch the videos, and let’s discuss whether it is relevant. Do we really need labels? How can this help us understand consumers and their behaviors? Also check out the cartoon by Shel Silverst

Digital Natives v. Digital Immigrants? Digital Orphans, Exiles and Heirs?

Who are you? Does it matter? Read the attached articles, watch the videos, and let’s discuss whether it is relevant. Do we really need labels? How can this help us understand consumers and their behaviors?

In 2001 (yep, 20 years ago), Marc Prensky published the attached article dividing the world into digital immigrants and digital natives. Here is a video of Prensky talking about how we should teach digital natives: https://www.youtube.com/watch?v=jRR76Mz9NII Here’s another video by Prensky on role of the teacher in today’s world: https://www.youtube.com/watch?v=4MpzcjhY_wI

Alexandra Samuel (article attached) has a very different take, dividing kids into three groups – Digital Orphans, Exiles and Heirs – based on how their parents raised them. Her article that says Prensky is outdated and passé. Is she right? Or are there other possibilities? Are digital natives born around 1995 the same as digital natives born twenty years after that – today’s six-year-olds?

Teachers are encouraged to educate students using ‘21st Century Learning.’ “The term “21st century learning” has been used to refer to abilities students must master, such as problem-solving skills, critical thinking skills, and digital literacy. Some refer to it as the ability to collaborate, communicate, and demonstrate skills that will ultimately help students navigate their way in the future.” (https://www.teachhub.com/5-essential-21st-century-teaching-strategies)

Here’s another article on what teaching should be like in today’s classrooms:

“…the role of education is to prepare students to become active, successful, and contributing members of society. However, there has been an important change that must be considered. Society has changed. We cannot adequately prepare students for the society that exists today or will exist tomorrow if we continue to prepare them for the society that existed yesterday.” “https://teachthought.com/learning/4-essential-rules-of-21st-century-learning/

What would make this class more relevant to all of us, interesting to all of us, exciting for all of us? Use your imagination.

Now think about the variety of consumers businesses want to attract. How can marketers develop strategies when there are so many different mindsets? How can marketers develop strategies when there are so many different mindsets vis-à-vis technology?

I will join you and push you to think critically, practically, and creatively. If your post is not from your own brain’s ideas, I will make you re-submit the assignment.

This discussion forum lasts ONE DAY