I don’t understand this Business question and need help to study.

Choose an advertising campaign (not a singular

advertisement) for a particular product or service that has print and

video ads and do a deep semiotic reading discussing how you think

culture is being reflected (and perhaps affected) by the campaign. What

cultural myths/beliefs (like conspicuous consumption, the American

Dream, individualism and dissent, etc.) is the ad campaign perpetuating

or deconstructing? What stereotypes (about race, class, gender, sexual

orientation) is the campaign perpetuating or deconstructing?

The following are just some questions to help you think about the types of abductive arguments you will make in your essay; you are not meant to follow them like an outline. Some may be more relevant than others to your particular arguments:

  1. How is the advertiser using culture to sell the product? (Think about Robert’s essay about the culture of conspicuous consumption or Frank’s essay using the culture of dissent/counterculture).
  2. How is the product marketing to specific demographics?
  3. Are there different types of ads for the same product targeting different demographics?
  4. Analyze the ads using the questions on page 30. Are the ads appealing more to logic, emotion, or credibility?
  5. Is the campaign exploiting stereotypes or deconstructing them? (Think of Craig’s essay).

Essay should be 4-6 double-spaced pages in MLA format. You must use at least one quote from three different readings from this unit.I have already done 1 page (attached) I need at least 3 more.