I’m studying and need help with a Marketing question to help me learn.

Requirements: 2.5 – 3 pages single spaces analysis. Reference exhibits in reading.


1. Provide upfront recommendations in the first paragraph for Christine Day, SVP.

2. What is this case about and what are your recommendations?

3. What is Starbuck’s value proposition, and how are they executing it without traditional marketing? Where do they add value to the sale?

4. How are new Starbucks customers different from established customers?

5. What is the payout for increasing customer satisfaction?

6. Does the $40 million in additional labor hours make sense for the USA operation? What is the breakeven and payout per store and nationally?