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Research Report – Selling Overseas and Marketing in Another Country:

Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.

The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.

  1. The paper must be typed
  2. Use headings within the report when appropriate. For this report please include a Cover Page, Memo, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover Page, Memo, Table of Contents, and Bibliography will not be counted towards the five-page requirement).
  3. Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together.
  4. You must have a minimum of five sources. Please cite your sources using APA Format – (the Writing Center can offer assistance if you do not know how to do this). These five sources must be SCHOLARLY. You should include peer-reviewed, journal articles. I would suggest reaching out to the library if you need help finding these – https://www.cuyamaca.edu/academics/support/library/default.aspx (Links to an external site.).

Here is a good website explaining what these are – http://guides.library.cornell.edu/c.php?g=31867&p=201759 (Links to an external site.)

Some other helpful sites include – http://owl.english.purdue.edu/owl/resource/560/01/ (Links to an external site.), http://owl.english.purdue.edu/owl/resource/557/01/ (Links to an external site.), http://www.cuyamaca.edu/tpagaard/EnglDept/Resources.htm (Links to an external site.)

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