I need an explanation for this Management question to help me study.

You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:

Your paper should be two pages in length (excluding cover and reference pages), written according to the CSU-Global Guide to Writing & APA (Links to an external site.), and supported by a minimum of three academic sources. The “Best Bet Databases for Information System Management” (Links to an external site.) resource from the CSU-Global Library is a good place to find these sources.