I’m studying for my Business class and don’t understand how to answer this. Can you help me study?
Based on your experiences as a coffee consumer, does Starbucks’ strategy (as described in Illustration Capsule) seem to set it apart from rivals?
Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?
You can also do some research on the Internet to support your response.
