I’m studying for my Marketing class and need an explanation.
The attachment is an overview outline of a marketing plan. I am doing a SWOT analysis to include the strengths, weaknesses, opportunities and threats Artificial Intelligence offers to our entire global industries. I am also focusing on the aviation manufacturing topic of technology. The overview attached covers areas, ideas and bullet points I want and need to expand on.
I need help from developing content sharing a marketing plan to promoting this plan.
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
Please reach out to me with any questions and or/suggestions. The template I created is attached and covers the main ideas I am focusing on. Thanks in advance.