I don’t know how to handle this Marketing question and need guidance.
Review the checklist of 48 items in Appendix D “Guidelines for Evaluating a New Products Program” of New Products Management.
Select 3 to 5 items from the list.
Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes or audio.
Include the following in the presentation:
- An introduction slide
- Justification for the importance of your selected 3 to 5 items
- Explanation of why you think these items may or may not be followed
- Examples from your class discussions and previous assignments, your personal experience, research, and the textbook
- A conclusion slide
- A references/citations slide