I need help with a Marketing question. All explanations and answers will be used to help me learn.

Assignment Content


  1. Resource:
    Impact of Consumer Behavior on Marketing Strategy Grading Guide

    Choose an organization with which you are familiar.

    Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

    Review and
    evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

    • How did this organization figure out what its target market wanted?
    • How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

    Format your paper consistent with APA guidelines.